Simon Hellsing
Lead product designer in Stockholm. 12+ years across startups, agencies, and enterprise consulting, still hands-on by choice.
I lean on systems thinking as much as craft. The models and structures underneath the UI matter as much as what's on the surface. Currently exploring what design looks like when AI collapses the cost of building.


Circa
AI-powered sourcing intelligence for collectibles dealers

ThyssenKrupp
Configuring vertical flow
Learnifier
Making learning easy, engaging and efficient


Santander
Corporate Banking made easy
Yababa
Oriental Groceries delivered at your convenience
Mercedes
Enterprise tooling for automotive sales operations
Simon Hellsing
Lead product designer in Stockholm. 12+ years across startups, agencies, and enterprise consulting, still hands-on by choice.
I lean on systems thinking as much as craft. The models and structures underneath the UI matter as much as what's on the surface. Currently exploring what design looks like when AI collapses the cost of building.


Circa
AI-powered sourcing intelligence for collectibles dealers

ThyssenKrupp
Configuring vertical flow
Learnifier
Making learning easy, engaging and efficient


Santander
Corporate Banking made easy
Yababa
Oriental Groceries delivered at your convenience
Mercedes
Enterprise tooling for automotive sales operations

Simon Hellsing
Lead product designer in Stockholm. 12+ years across startups, agencies, and enterprise consulting, still hands-on by choice.
I lean on systems thinking as much as craft. The models and structures underneath the UI matter as much as what's on the surface. Currently exploring what design looks like when AI collapses the cost of building.

Circa
AI-powered sourcing intelligence for collectibles dealers

ThyssenKrupp
Configuring vertical flow
Learnifier
Making learning easy, engaging and efficient


Santander
Corporate Banking made easy
Yababa
Oriental Groceries delivered at your convenience
Mercedes
Enterprise tooling for automotive sales operations