Simon Hellsing

Lead product designer in Stockholm. 12+ years across startups, agencies, and enterprise consulting, still hands-on by choice.

I lean on systems thinking as much as craft. The models and structures underneath the UI matter as much as what's on the surface. Currently exploring what design looks like when AI collapses the cost of building.

Circa

AI-powered sourcing intelligence for collectibles dealers

ThyssenKrupp

Configuring vertical flow

Learnifier

Making learning easy, engaging and efficient

Santander

Corporate Banking made easy

Yababa

Oriental Groceries delivered at your convenience

Mercedes

Enterprise tooling for automotive sales operations

Simon Hellsing

Lead product designer in Stockholm. 12+ years across startups, agencies, and enterprise consulting, still hands-on by choice.

I lean on systems thinking as much as craft. The models and structures underneath the UI matter as much as what's on the surface. Currently exploring what design looks like when AI collapses the cost of building.

Circa

AI-powered sourcing intelligence for collectibles dealers

ThyssenKrupp

Configuring vertical flow

Learnifier

Making learning easy, engaging and efficient

Santander

Corporate Banking made easy

Yababa

Oriental Groceries delivered at your convenience

Mercedes

Enterprise tooling for automotive sales operations

Simon Hellsing

Lead product designer in Stockholm. 12+ years across startups, agencies, and enterprise consulting, still hands-on by choice.

I lean on systems thinking as much as craft. The models and structures underneath the UI matter as much as what's on the surface. Currently exploring what design looks like when AI collapses the cost of building.

Circa

AI-powered sourcing intelligence for collectibles dealers

ThyssenKrupp

Configuring vertical flow

Learnifier

Making learning easy, engaging and efficient

Santander

Corporate Banking made easy

Yababa

Oriental Groceries delivered at your convenience

Mercedes

Enterprise tooling for automotive sales operations